LandonBuford.com Staff
In a groundbreaking move that promises to redefine the landscape of sports and entertainment partnerships, Madison Square Garden Entertainment Corp. (“MSG Entertainment”) and Sphere Entertainment Co., in conjunction with Oak View Group (“OVG”), have unveiled the founding of Crown Properties Collection (“CPC”). This innovative venture aims to manage marquee partnerships with sports and entertainment brands and venues on a global scale, solidifying the MSG family of companies’ status as a world leader in live entertainment and sports.
Under the expert guidance of industry veteran Jay Voelker, who assumes the role of president at OVG, CPC is poised to provide unprecedented global representation for renowned sports and entertainment brands and venues. Voelker expressed his enthusiasm for the venture, stating, “Crown Properties Collection’s purpose is to provide unprecedented global representation for world-renowned sports and entertainment brands and venues, and there is no greater portfolio to begin with than the MSG family of companies’ world-class assets. I am honored to join OVG, the leading full-service live entertainment and hospitality company, to represent CPC and create a new model for global partnerships in our industry.”
The partnership with OVG, the largest developer of sports and entertainment venues globally and a prominent player in the live entertainment and hospitality sector, signifies a significant leap forward for the MSG family of companies. This collaboration will bolster the MSG family’s position as a dominant force in the industry, thanks to OVG’s extensive experience and global reach.
CPC will take center stage as the preeminent representative of brand assets in the sports and live entertainment sector. This initiative is poised to revolutionize how major sports and entertainment brands engage with their global audience, leveraging the collective strengths of the MSG family of companies and OVG.
Furthermore, in an impressive display of commitment, MSG Entertainment and Sphere Entertainment will be CPC’s inaugural clients. CPC will oversee the global partnership and sponsorship representation of all brands and properties across the MSG family of companies, including Sphere, the groundbreaking entertainment destination opening in Las Vegas on September 29.
The portfolio of assets to be represented by CPC spans iconic venues and beloved franchises, including Madison Square Garden, Radio City Music Hall, Beacon Theatre, The Chicago Theatre, New York Knicks, New York Rangers, MSG Networks, the Radio City Rockettes, and the Christmas Spectacular. This vast collection of assets guarantees CPC a prominent place in the heart of the sports and entertainment industry.
CPC’s mandate is to manage global partnership sales and strategy, bringing world-class brands closer to the MSG family’s impressive array of properties. This venture promises a holistic approach to partnership representation, combining the MSG family of companies’ extensive industry expertise with OVG’s global reach and influence.
The MSG family of companies will play a pivotal role in advising and providing expertise to CPC, ensuring that the partnerships formed under the CPC banner are unique, innovative, and mutually beneficial. This is a testament to the MSG family’s well-established track record in developing and executing successful partnerships with some of the world’s leading brands, offering brands unparalleled opportunities to connect with their target audiences.
In conclusion, the birth of the Crown Properties Collection is a game-changer for the sports and entertainment industry. This alliance between the MSG family of companies and OVG will set a new standard for global partnerships in the sector. With Jay Voelker at the helm and a portfolio of assets that reads like a who’s who of the entertainment world, CPC is poised to make history, transforming how we experience sports and live entertainment partnerships on a global scale. Watch this space as Crown Properties Collection reshapes the industry’s future, one collaboration at a time.
