Sparks will be flying this Valentine’s Day, thanks to a love connection between TGI Fridays and Pocky. The popular casual dining chain has got together with candy snack company Ezaki Glico USA to introduce Red Velvet Sparkler Cake, a decadent dessert creation that recently debuted on TGI Fridays’ menu. The new dessert is already drawing rave reviews via Tweets, Instagram posts and Facebook shares, and attracting attention from couples making their February 14 plans.
This is the first time Ezaki Glico USA has joined forces with a major national restaurant chain since expanded to the United States in 2003.
“We’re big fans of Fridays, and welcomed the opportunity for Pocky to be featured in this innovative, new dessert,” said Akitoshi Oku, President, Ezaki Glico USA. “Based on the social response from our fans and theirs, we’re already experiencing the synergistic benefits.”
The new dessert features red velvet cake, layered with cream cheese icing and topped with red and white sprinkles. It’s served in a bowl of strawberry fizz candy clusters and a scoop of vanilla ice cream and topped off with Strawberry Pocky. Served tableside with sparklers, the Red Velvet Cake adds sizzle to any affair, including Valentine’s Day, birthdays, July 4th, graduations, and any day of the week that ends in “y.”
“Our guests that have tried this dessert absolutely love it. We have seen amazing engagement from our team members at Fridays restaurants and strong engagement in our social media circles,” said David Spirito, Senior Director of Culinary Innovation. “The Red Velvet Sparkler will undoubtedly be featured on our menu for a while.”
The Red Velvet Sparkler Cake is available at all TGI Fridays locations nationwide. It’s based priced at $7.99 but prices may vary by location.
About Ezaki Glico USA
Ezaki Glico has been manufacturing innovative, high-quality products since its foundation in Japan in 1922, when the company introduced its first product, a nutritious Glico caramel. In 1966, Glico introduced Pocky, the world’s first chocolate stick snack. The high-quality, creamy chocolate biscuit stick comes in a variety of delicious flavors and has a non-messy “handle” for easy on-the-go snacking anytime, anywhere. For more information, visit www.glico.com/us.
About TGI Fridays
In 1965, Fridays opened its first location in New York City. Fridays revolutionized the dining industry and is credited with creating the Potato Skin and popularizing the Long Island Ice Tea, among other culinary creations and cocktails. Today, there are over 890 restaurants in 60 countries which offer high quality, authentic American food, and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of “Friday” is the concept’s founding premise, from which the brand promise “In Here, It’s Always Friday®” was born. Find more information and participating Fridays locations by downloading the app or visiting Fridays.com.