Byron Nelson
Rapper and entrepreneur Curtis “50 Cent” Jackson’s Sire Champagne brand has recently entered into a multi-year agreement with Terroirs et Vignerons de Champagne (TEVC), marking an exciting development in the world of luxury champagne. Sire Champagne, an affiliate of Jackson’s Sire Spirits, has joined forces with TEVC through a sourcing agreement for its acclaimed Le Chemin du Roi brands. As part of this collaboration, TEVC will create exclusive, prestigious champagne blends for Sire’s award-winning Le Chemin du Roi Brut and Le Chemin du Roi Rose.
Le Chemin du Roi has not only garnered recognition in the realm of fine champagne but has also established itself as a dominant force in professional sports in the United States. Serving as the official Champagne for at least seven professional sports teams across the NBA, NFL, MLB, and the NHL, Le Chemin du Roi has become synonymous with celebration and success. This year, five of the teams partnered with Jackson’s Sire Spirits achieved post-season success, with both the Houston Astros (MLB) and the Vegas Golden Knights (NHL) clinching championship titles and commemorating their victories with hundreds of bottles of Le Chemin du Roi.
Expressing his enthusiasm about the agreement, Jackson affirmed, “The future of Le Chemin du Roi as a key player in the Champagne industry has been solidified through this exciting deal.” This partnership between Sire Champagne and TEVC signifies a significant milestone for Le Chemin du Roi, underscoring its commitment to excellence and its ambitions to further establish itself as a prominent name in the world of luxury champagne.
Jackson’s decision to select TEVC as the sourcing partner for Le Chemin du Roi stems from their shared values of tradition and exceptional craftsmanship. Comprised of a cooperative of family growers with a legacy spanning centuries, TEVC has cultivated a reputation for producing some of the finest Champagne in the world. Jackson recognized the expertise and savoir-faire of TEVC’s winegrowers, making them an ideal partner to bring his vision for Le Chemin du Roi to fruition.
Stéphane Decaux, the development and partnerships managing director at TEVC, expressed his delight at the collaboration, stating, “Our business aims to develop highly desirable brand partnerships with prestigious champagne blends. We are delighted to partner with 50 Cent. We share 50 Cent’s values of celebration and are both committed to promoting the savoir-faire of our family winegrowers.” This sentiment highlights the alignment between Sire Champagne and TEVC, emphasizing their dedication to producing exceptional champagne that embodies the art of celebration.
With this newfound alliance, 50 Cent’s Sire Champagne and TEVC are set to elevate Le Chemin du Roi’s standing in the realm of luxury champagne. The collaboration will result in bespoke blends that capture the essence of exclusivity and sophistication. As Le Chemin du Roi continues to captivate champagne connoisseurs and make its mark in the world of professional sports, this partnership will undoubtedly contribute to its ongoing success, further cementing its reputation as an iconic brand associated with life’s greatest moments.
