Digging into more personal territory for his ninth solo studio album, Trae returns with The Truth PT. 3, a detailed portrait of the human beings behind the mic. Featuring an all-star list of guest appearances and production from the likes of Watson The Great, Mook Beatz, Ayo The Producer, and others, Tha Truth Pt. 3 is an epic 18-track effort packed with street wisdom and deep storytelling.
The upcoming album boasts the posse cut “I’m On 3.0,” which features appearances from A-Listers like Snoop Dogg, T.I., and Rick Ross alongside quality up-and-comers like G-Eazy, D.R.A.M., Dave East, and Jay-Z’s new favorite rapper Tee Grizzley, established lyricists like Fabolous, Chamillionaire, Curren$y, Styles P, and Royce Da 5’9″. Beyond music, the Texas legend been an active part of his residential district for years, hosting the annual Trae Day on July 22nd in Houston, which he’s been officially recognized for by the city and has earned a sponsorship from McDonald’s for 2017. Tha Truth Pt. 3 hits stores on July 21st via EMPIRE.
“‘Take Me Back’ was more of a personal record, just me reminiscing about coming up as a child,” explains Trae. “Tha Truth 3 is about my life, it’s gonna give insight on what type of person I am and some of the things I go through. You’ve got the good and the bad–I’ve experienced the bad too. The fact that I overcame it…I’ve been up against giants, but I always stay fighting and here I am now accomplishing greatness. Anything is possible. Having McDonald’s support my music is a dream within itself. Coming up from rap, you don’t really get endorsed, it’s only a chosen few, so to actually one of the chosen ones is amazing. McDonald’s definitely fits my lifestyle and values, just for the fact of us trying to give back to the community. The community is very important–feeding the community, clothing the community, like I do for my holiday Trae Day. It was supposed to be a day that they celebrate for me, but I reversed it and made it a day that we celebrate the city of Houston. The fact that I can go back and put smiles on people’s faces and give them hope, that’s what gives me my energy and my motivation to keep pushing.”
https://soundcloud.com/traethatruth/take-me-back/
About the Author
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
