Village Instincts deliver truth with explosive new single "gentrified!"

Village Instincts’ new single “gentrified!” stands out from the crowd. As self-described “three white dudes from the South,” the trio hopes to return rock music to its roots and core values. The band is open and unflinching in their expression, decrying the culture of caution as foolish. Instead, they accept the realness that inspires them.

They’re people who want a more road-dog lifestyle, and it is the effort, the tears, the motion, and the sudden kindness of humanity that drive them. Village Instincts believes that a reversal of toxicity can accompany strength, unless it’s called for. Their music is a version of the same rebellious love, and “gentrified!” conjures the vision of a group unapologetically playing by its own rules.

It’s the sound of frustration at seeing genuineness drowned out by chasing trends, while also embracing the joy and chaos of keeping it real. This song exhales determination and then inhales you into the battle of hunting for truth alongside them. “Village Instincts” is not about fitting in, and “gentrified!” underscores this point. They are addressing the lies we live with, the lies of our culture today, all with the express aim of eradicating them with all the passion that stems from conviction.

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