Iyore brings global vibes and heartfelt hustle with new single “KoKo”

If there’s ever been a track that introduces a rising star’s voice and story, it’s Iyore’s “KoKo.” Culled from his debut album “The New Guy,” this single is both a catchy bop and a mission statement. A song that reflects both Iyore’s roots and his destination, “KoKo” is filled with a rich mix of Afrobeat, Afropop, hip hop, reggae, and R&B. With the musical vocabulary of a family of divergent influences and a vision that’s audacious, Iyore jumps into the deep end, emerging with something bright and entirely his.

“KoKo” flows with energy, snapping along with Afrobeat rhythms that are familiar and spicy new at once, while touches of reggae and R&B lubricate the ride with easy cool. It’s a groovy kind of track even before you pretend to know the lyrics. “KoKo” is licked with determination. You can hear the hunger in every bar, not just for success but for connection, for recognition, for something bigger. He’s not shy about getting an opportunity to prove to the world what he’s capable of. And with KoKo he’s showing that he’s already well on his way.

There is a radar quality to hearing an artist like this on the verge of stardom. “KoKo” embodies that energy to the core. Confident without being cocky, smooth without covering the flame. It’s apparent that Iyore is constructing something real, something lasting. KoKo is a proposition to dance, to vibe, to prop up an artist who’s forging his own path in an overstuffed industry. For labels and investors, the message is clear. Iyore’s more than “the new guy,” he’s the next big thing.