WNBA Insider Khristina Williams Reveals Early Career Challenges
The WNBA has seen record-breaking numbers this season. In April, during the draft, there was a 123 percent increase, according to Heavy’s Brandon ‘Scoop B’ Robinson.
Per Robinson, the 2020 WNBA Draft amassed 6.5 million video views and 1.3 million minutes watched.
Robinson sat down with WNBA Insider and CEO of Girls Talk Sports TV, Khristina Williams. Girls Talk Sports TV, a digital sports media platform that features interviews, sports news, and league updates. The discussed a variety of different WNBA topics including this year’s draft.
“The Draft happened on April 17th, and due to the coronavirus pandemic, they had to adjust and have it virtually. And ESPN ended up moving it from ESPN2 to ESPN the main channel and we saw those ratings go up 123 percent compared to last year’s draft so, for the FIRST ever virtual draft, I think it was done really well considering the time we had to set it up, and I think that it was really well done,” said Williams. “We got to see a little bit of player’s back stories, we got to see them a little bit at home, their families and they also honored Kobe and Gianna [Gigi] Bryant and the other victims from the helicopter crash that perished. I think that the league REALLY did it well.”
Williams has reported numerous stories this season most notably, her story on the WNBA filed a trademark for ‘wubble,’ which would pave the way for the league to release new merchandise and a documentary.
On Tuesday afternoon, Williams was a guest on ONE37pm with Jael Rucker the two discussed why she started her platform. She also shared some advice for young women looking to break into the industry by taking a non-traditional path.
“The way that things are happening are changing. Just put out the work. It doesn’t have to be all together, it doesn’t have to be perfect. When I started Girls Talk Sports TV, it wasn’t perfect at all,” revealed Williams. “It still isn’t, every day I’m learning, but for me it was about taking that first step on faith.”
She would also reveal some of the challenges that she faced early on in her career.
“Well, as a woman— an African-American woman coming into the sports world, you’re gonna have strikes against you. I learned in this business, it’s all about building relationships. People connect with a person before they connect with a brand. I consider myself a person that connects with people, and that’s what has helped me grow and get into those big rooms,” said Williams.
“Now just a few short years later, Girls Talk Sports TV has reached over 12,000 followers on Instagram, and in addition to being one of the leading voices of WNBA coverage, Khristina has created a new digital series titled Kickin it with Khristina. The show has featured superstar names such as Tasha Cloud and Sue Bird.”
Make sure you continue to follow Khristina’s journey at the links below.
https://twitter.com/Khristina2334
https://www.instagram.com/KhristinaWilliams/
https://twitter.com/GrlsTalkSports_
https://www.instagram.com/girlstalksports.tv/
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
