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How Casino Endorsements Became the New Payday for Celebrities

The velvet-rope glamour of casinos has flipped: celebrities are no longer just guests—they’re the pitch. From livestreamed blackjack to co-branded casino skins, entertainers like Jamie Foxx, Kevin Hart, and Paris Hilton are earning more from iGaming than movie deals, turning social followers into high-converting players. Here’s how the house is betting big on Hollywood—and winning.