Byron Nelson
Kyrie Irving moves out of Nike’s shadow. Since the split approval, Irving has taken to court with Nike sneakers taped with an explicit message that said he is looking for a new brand.
R&B platinum singer Musiq Soulchild was recently interviewed by TMZ when he was spotted wearing a pair of Croc-inspired foam footwear. TMZ inquired about the brand, which caused Soulchild to share that they were a pair of shoes belonging to Black called SIA Collective.
SIA, Somewhere In America, belongs to a black business owner by the name of Devlin Carter.
According to their Instagram account, SIA Collective has nearly 400,000 supporters. In conversation, Soulchild shared that the shoe company is based in Oakland and is currently negotiating comprehensively with Irving on a footwear agreement. Soulchild said.
“These shoes are made by a Black man.
His name is Devlin. He has his own company called SIA Collective…He’s actually in talks trying to work out a deal with Kyrie Irving.”
There was no mention of that by Irving or Devlin. Soulchild also pointed out that it is not yet official, but he believes that the partnership will be excellent for both parties.
However, according to Brandon ‘Scoop B’ Robinson of Bally Sports, “Kyrie Irving is getting looks from sneaker companies & it is not a foregone conclusion that he is signing with one that has been popularized in recent days.”
“Whoever signs him will be the quietest in approach & willing to build something special.”
