Pusha T Joins $400 Billion Coffee Industry with New Venture

Pusha T is entering a new realm of business by launching his premium coffee brand, Grindin Coffee. The former GOOD Music President, who was part of Clipse’s iconic duo, held a pop-up event in Los Angeles to introduce coffee at Café Tropical in Silverlake. Pusha T’s breakthrough came more than 20 years ago with the classic track ‘Grindin’, which was produced by Pharrell and helped catapult his career. In this exciting new venture, the Virginia native is combining his love for music and coffee.

The name ‘Grindin’ is a direct reference to his legendary track, which symbolizes the hustle that has been the foundation of both his music career and this new business venture. Pusha T shared his excitement on social media in a post.

“All my dreams & ideas start from my passions. Luckily, I have been able to find partnerships & platforms to help bring my visions to life. This is just a piece of me & how I start my day.”

Pusha T is aiming to deliver high-quality brews to java enthusiasts by describing the coffee as a premium black coffee blend. At Tyler The Creator’s Camp Flog Gnaw festival this past weekend, fans got their initial taste of Grindin Coffee.

In addition to the coffee, Pusha T also introduced a fresh line of Grindin Coffee Merchandise, consisting of t-shirts, hoodies, and totes that feature the brand’s logo. Pusha T’s new venture proves that his entrepreneurial spirit matches his musical prowess and indicates his readiness to make his mark in the world of business.