Jay Chinn – Brand Talent Manager & Community Leader
Jay Chinn, founder of Create Global, empowers athletes, entertainers, and brands through talent management, community engagement, and impactful partnerships.
Jamere Chinn leading a Create Global community initiative Courtesy of Jamere Chinn
Jay Chinn is a well-respected brand talent manager, entrepreneur, and community activist with a deep passion for establishing meaningful partnerships that connect athletes, artists, and businesses.
Over the course of seven years at iHeartRadio, Chinn has gained unparalleled expertise in the sports, entertainment, and music industries, which he uses to create opportunities that inspire, empower, and uplift communities. He is known for his relentless pursuit of excellence, dedication to innovation, and a strong commitment to giving back to society through purposeful collaborations.
The dynamic platform Chinn has established, Create Global, is a platform where talent growth, community development, and corporate engagement converge. The combination of strategic management, philanthropic vision, and event production in his work makes him a highly influential figure across multiple industries.
Create Global: Expertise in Brand Talent Management
Jay Chinn’s specialty at Create Global is helping athletes, models, and entertainers amplify their personal brands by connecting them with companies that align with their vision and values. He takes a multidisciplinary approach, focusing on both the commercial growth of talent and their impact on communities. The primary services are:
Brand Talent Management: Chinn and his team develop customized strategies for talent, helping them secure high-profile partnerships, endorsements, and sponsorship deals. This includes guidance on social media positioning, personal branding, and market positioning to ensure clients maximize opportunities in competitive industries.
Community Outreach: Understanding the power of social impact, Chinn organizes charity events, youth programs, and fan engagement initiatives that foster community growth. From local outreach campaigns to large-scale philanthropic programs, his work has created lasting change for underprivileged communities and inspired young people to reach their full potential.
Event Coordination: Chinn’s expertise extends to producing world-class events, including gaming tournaments, meet-and-greets, and fundraising initiatives. His events are not only entertaining but also strategically designed to enhance brand exposure for both talent and corporate partners.
Partnership Development: A critical element of Chinn’s work is connecting companies with the right talent to develop impactful campaigns. By understanding corporate goals and matching them with authentic brand ambassadors, he ensures that every collaboration drives measurable results and strengthens brand credibility.
Notable Collaborations and Industry Impact
Jay Chinn has worked with some of the most prestigious names and organizations in sports and entertainment. He collaborates with:
NFL Legends & Seattle Seahawks Players: Partnering with current stars and community leaders to foster engagement initiatives and sponsorship campaigns.
AEW Wrestling Superstars: Supporting talents like Isiah Kassidy in personal branding and event activation across the wrestling industry.
WNFC Athletes: Promoting the growth and visibility of women’s football players through brand partnerships and community initiatives.
Seattle Storm (WNBA): Developing community outreach and corporate collaborations that enhance visibility and social impact.
Microsoft HQ: Hosting annual Madden tournaments that blend gaming culture with corporate engagement.
GNC: Facilitating nutrition partnerships and in-store activations to amplify product exposure.
iHeartRadio: Leveraging seven years of industry leadership to create entertainment and music-driven opportunities.
Chinn’s skill in bridging industries, amplifying brand voices, and creating opportunities for sustainable growth in both commercial and social sectors is evident in each collaboration.
Community Support and Sponsorships
Chinn’s philosophy emphasizes the importance of giving back. He attracts sponsors who share his commitment to community development and social responsibility through his events and initiatives. The following are sponsors and partners:
Microsoft: Supporting esports and tech-driven engagement events.
GNC: Partnering in health, wellness, and nutrition initiatives.
Local Businesses: Collaborating to enhance community programs and create tangible local impact.
Professional Athletes: Dedication to youth mentorship, outreach programs, and social causes.
Chinn’s commitment to leveraging business and talent to improve communities is underscored by these partnerships, which involve creating initiatives that extend beyond commercial success and deliver a significant societal impact.
Mission: Inspire, Connect, Elevate
Jay Chinn’s mission is to inspire, connect, and elevate at its core. He connects talent with business by creating platforms that celebrate culture, strengthen community ties, and provide opportunities for future generations.
The purpose of his efforts is to empower youth, foster leadership, and support underrepresented voices. Chinn’s work serves as a guide for socially conscious business, demonstrating how strategic brand management can work in harmony with community impact.
Why Choose Create Global?
Create Global is a strategic partner for brands, corporations, and talent who want to make a meaningful impact, not just talent management. Key distinctions include:
Expertise Across Multiple Industries: Chinn’s background in music, sports, entertainment, and corporate engagement ensures that clients receive comprehensive, industry-leading solutions.
Customized Talent Strategies: Each client benefits from bespoke brand growth plans and curated partnership opportunities.
Community-Centric Approach: Every project is designed to drive positive social impact, ensuring that brand activations benefit both companies and the communities they serve.
Proven Track Record: Collaborations with high-profile athletes, entertainers, and brands demonstrate tangible results and a reputation for excellence.
Creative, strategic, and social responsibility are integrated into Chinn’s approach, which makes Create Global a go-to partner for brands seeking authentic engagement.
Jay Chinn Questions and Answers
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
I’ve had the pleasure of knowing JC for about three years , and his drive and passion for both his work and the community have always stood out. His focus on making a positive impact is what continues to fuel his growth , and it’s inspiring to see that reflected in Create Global
JC is the best manager ever, no just cause he always looks for the best for everyone, but also you earn a really good friend! He’s dedication and passion for what he does it’s amazing. I love to have the opportunity to work with him to improve my career in every aspect! He’s always there for the community and that’s what’s it makes him so special.