Jay Chinn – Brand Talent Manager & Community Leader

Jay Chinn is a well-respected brand talent manager, entrepreneur, and community activist with a deep passion for establishing meaningful partnerships that connect athletes, artists, and businesses. Over the course of seven years at iHeartRadio, Chinn has gained unparalleled expertise in the sports, entertainment, and music industries, which he uses to create opportunities that inspire, empower, and uplift communities. He is known for his relentless pursuit of excellence, dedication to innovation, and a strong commitment to giving back to society through purposeful collaborations. The dynamic platform Chinn has established, Create Global, is a platform where talent growth, community development, and corporate engagement converge. The combination of strategic management, philanthropic vision, and event production in his work makes him a highly influential figure across multiple industries.

Create Global: Expertise in Brand Talent Management

Jay Chinn's specialty at Create Global is helping athletes, models, and entertainers amplify their personal brands by connecting them with companies that align with their vision and values. He takes a multidisciplinary approach, focusing on both the commercial growth of talent and their impact on communities. The primary services are:

Brand Talent Management: Chinn and his team develop customized strategies for talent, helping them secure high-profile partnerships, endorsements, and sponsorship deals. This includes guidance on social media positioning, personal branding, and market positioning to ensure clients maximize opportunities in competitive industries.
Community Outreach: Understanding the power of social impact, Chinn organizes charity events, youth programs, and fan engagement initiatives that foster community growth. From local outreach campaigns to large-scale philanthropic programs, his work has created lasting change for underprivileged communities and inspired young people to reach their full potential.
Event Coordination: Chinn’s expertise extends to producing world-class events, including gaming tournaments, meet-and-greets, and fundraising initiatives. His events are not only entertaining but also strategically designed to enhance brand exposure for both talent and corporate partners.

Partnership Development: A critical element of Chinn’s work is connecting companies with the right talent to develop impactful campaigns. By understanding corporate goals and matching them with authentic brand ambassadors, he ensures that every collaboration drives measurable results and strengthens brand credibility.

Notable Collaborations and Industry Impact

Jay Chinn has worked with some of the most prestigious names and organizations in sports and entertainment. He collaborates with:

NFL Legends & Seattle Seahawks Players: Partnering with current stars and community leaders to foster engagement initiatives and sponsorship campaigns.
AEW Wrestling Superstars: Supporting talents like Isiah Kassidy in personal branding and event activation across the wrestling industry.
WNFC Athletes: Promoting the growth and visibility of women’s football players through brand partnerships and community initiatives.
Seattle Storm (WNBA): Developing community outreach and corporate collaborations that enhance visibility and social impact.
Microsoft HQ: Hosting annual Madden tournaments that blend gaming culture with corporate engagement.
GNC: Facilitating nutrition partnerships and in-store activations to amplify product exposure.
iHeartRadio: Leveraging seven years of industry leadership to create entertainment and music-driven opportunities.

Chinn's skill in bridging industries, amplifying brand voices, and creating opportunities for sustainable growth in both commercial and social sectors is evident in each collaboration.

Community Support and Sponsorships

Chinn's philosophy emphasizes the importance of giving back. He attracts sponsors who share his commitment to community development and social responsibility through his events and initiatives. The following are sponsors and partners:

Microsoft: Supporting esports and tech-driven engagement events.
GNC: Partnering in health, wellness, and nutrition initiatives.
Local Businesses: Collaborating to enhance community programs and create tangible local impact.
Professional Athletes: Dedication to youth mentorship, outreach programs, and social causes.

Chinn's commitment to leveraging business and talent to improve communities is underscored by these partnerships, which involve creating initiatives that extend beyond commercial success and deliver a significant societal impact.

Mission: Inspire, Connect, Elevate

Jay Chinn's mission is to inspire, connect, and elevate at its core. He connects talent with business by creating platforms that celebrate culture, strengthen community ties, and provide opportunities for future generations. The purpose of his efforts is to empower youth, foster leadership, and support underrepresented voices. Chinn's work serves as a guide for socially conscious business, demonstrating how strategic brand management can work in harmony with community impact.

Why Choose Create Global?

Create Global is a strategic partner for brands, corporations, and talent who want to make a meaningful impact, not just talent management. Key distinctions include:

Expertise Across Multiple Industries: Chinn’s background in music, sports, entertainment, and corporate engagement ensures that clients receive comprehensive, industry-leading solutions.
Customized Talent Strategies: Each client benefits from bespoke brand growth plans and curated partnership opportunities.
Community-Centric Approach: Every project is designed to drive positive social impact, ensuring that brand activations benefit both companies and the communities they serve.
Proven Track Record: Collaborations with high-profile athletes, entertainers, and brands demonstrate tangible results and a reputation for excellence.

Creative, strategic, and social responsibility are integrated into Chinn's approach, which makes Create Global a go-to partner for brands seeking authentic engagement.

Jay Chinn Questions and Answers

1. What inspired you to transition from your seven-year career at iHeartRadio into founding Create Global and focusing on brand talent management and community outreach?

My time at iHeartRadio gave me the foundation to build meaningful relationships with athletes, artists, and entertainers. I saw firsthand how powerful storytelling, branding, and community can be when they come together. After seven years, I wanted to take that experience and create something bigger than myself — something that not only builds brands but also gives back. That’s why I started Create Global: to merge brand talent management with community outreach and ensure every project carries impact beyond the spotlight.

2. How do you leverage your industry connections within sports, entertainment, and music to create meaningful partnerships for your clients and community initiatives?

I view my network as a bridge. The goal is always alignment — connecting athletes, artists, and corporate partners in ways that feel authentic. Whether it’s bringing NFL players into youth charity tournaments, working with AEW talent on brand campaigns, or partnering with companies like Microsoft to host community-driven events, I focus on creating experiences where every side benefits and the community walks away inspired.

3. Could you describe a particularly impactful project or partnership you’ve facilitated that exemplifies your mission to inspire, connect, and elevate?

One project that stands out is organizing gaming tournaments at Microsoft HQ with underprivileged kids and Seahawks players. It wasn’t just about competition — it was about access, mentorship, and creating memories for kids who don’t usually get those opportunities. Seeing players sit down and bond with the kids, giving them encouragement both in gaming and in life, was a moment that captured exactly what Create Global stands for.

4. What strategies do you use to build and maintain relationships with athletes, artists, and corporate partners to ensure mutually beneficial collaborations?

Authenticity and consistency. I don’t approach relationships as transactions — I approach them as partnerships with shared goals. I make sure every collaboration adds value for all parties, not just one side. I also stay present even when there’s no project on the table; checking in, supporting their endeavors, and making sure they know I’m invested in their success long-term.

5. How does your background in entertainment and community activism influence the way you approach event coordination and community outreach programs?

Coming from entertainment, I understand the importance of presentation, engagement, and storytelling. Pairing that with community activism means I always look at the “why” behind an event. Every program should have a purpose — whether that’s uplifting youth, highlighting cultural pride, or giving people access to experiences they normally wouldn’t have. I try to blend the energy of entertainment with the heart of community impact.

6. In your experience working with organizations like the NFL, WNBA, and Microsoft, what are some key factors that contribute to successful community engagement initiatives?

The biggest factor is genuine investment. Communities can tell when something is performative versus when it’s intentional. Successful initiatives start by listening — asking communities what they need and then designing programs that reflect those needs. Another factor is collaboration: when athletes, corporations, and local leaders work together, the impact is much deeper and longer-lasting.

7. How do you select sponsors and partners for your events to ensure alignment with your mission of community impact and cultural celebration?

I look for partners who value more than just exposure. The best sponsors are the ones who believe in community impact as much as branding. I make sure potential partners align with our mission of celebrating culture, giving back, and inspiring the next generation. If a brand’s values don’t align with that, it’s not the right fit — no matter the budget.

8. What challenges have you faced in bridging the gap between talent and business, and how have you overcome them?

One challenge has been showing talent the long-term value of business collaborations beyond immediate paychecks. Many athletes and artists think short-term, but I’ve worked to help them see that building authentic partnerships creates sustainability for their brand. I overcome this by educating, being transparent, and showing real results from past collaborations that have built both revenue and legacy.

9. Can you discuss the importance of youth programs and charity events in your overall strategy for community development?

Youth programs and charity events are the foundation of what we do. Investing in young people is investing in the future — not just of sports or entertainment, but of communities as a whole. Charity events also create opportunities for people to come together around something bigger than themselves. For me, it’s about planting seeds now so that the next generation feels empowered to dream bigger and break barriers.

10. Looking ahead, what are your goals for Create Global, and how do you plan to expand your impact within the community and industry?

The goal is to keep scaling without losing authenticity. I want Create Global to continue building bridges between talent, brands, and communities on a global level. That means more youth-focused events, more opportunities for underrepresented voices, and expanding our network internationally. Ultimately, I want Create Global to be known as more than a management company — I want it to be recognized as a movement that inspires, connects, and elevates people everywhere

Jay Chinn's life is a testament to the power of connecting, creativity, and making a difference in the community. He continues to uplift brands and individuals by utilizing strategic talent management, thoughtful partnerships, and philanthropic initiatives, all while leaving a lasting legacy on communities across the nation.

Jay Chinn – Brand Talent Manager & Community Leader