Dubbed as Atlanta’s by Stereogum as Next Up Artist,” Hoodrich Pablo Juan captivates with his soft-spoken flow and nimble wordplay. Ringing in the New Year with a Cassius Jay-produced smash, Hoodrich Pablo Juan shares “Chanel Swag,” a twinkling, auto-tuned trap anthem dedicated to the finer things in life. Featuring appearances from Shad DA God and Young Thug associates YSL Duke and Gunna, who offers an infectious auto-tuned hook, the video for “Chanel Swag” finds HPJ modeling his finest furs, as he and his posse party in a mansion with a cadre of beautiful women and stacks upon stacks of cash. “Chanel Swag” is a highlight from Designer Drugz 3, Hoodrich Pablo Juan’s latest album, released in October 2017.
Straight out of East Atlanta, Pablo Juan has come a long way from his humble origins. While his family instilled in him a firm moral code, it was his impoverished environment and the neighborhood OG’s that gave him the G code. Rapping wasn’t a component of his original life plan, but he did have a way with words and he also had a way of hustling. Combining his talents, the dapper MC churned out a string of underground anthems that caused the streets to let the cat out of the bag, and as fate would have it, Gucci Mane was one of the listeners. Now co-signed by La Flare himself on 1017 discs, the lyrical rock star is steadily building a career off of being an artist from which you never know what to expect.