Eleonora Srugo on How Selling the City Redefines Reality Real Estate TV

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The world has become captivated by reality, real estate television, which offers a mix of high-stakes deals, glamorous properties, and larger-than-life personalities. According to Eleonora Srugo, the newest addition to the genre is unique. On the Positively Uncensored podcast, Srugo discussed how the show stands out from other real estate shows like Selling Sunset, Million Dollar Listing, and Buying Beverly Hills.

A Female Figurehead and Ensemble Cast

Selling the City is distinguished by being a show helmed by a woman, as noted by Srugo.

“It’s interesting because this is the first one of these that has a woman at the helm,” she shared. Srugo highlighted the importance of having a strong female leader in the real estate industry, particularly in competitive markets such as New York City, while emphasizing the ensemble nature of the cast.

Native New Yorker Expertise

Srugo’s pride in being a New Yorker born and raised lies in her ability to bring authentic local expertise to the show.

“There are a lot of people that try to argue that if they’ve been here for 13 years, it counts—and it doesn’t,” she said.

Due to her strong connection to the City, the show has an extra layer of authenticity, distinguishing it from other shows focusing on transplants or broader real estate markets.

A Comprehensive Look at the Industry

Unlike its predecessors, selling the City provides a comprehensive view of the real estate world. “This has a little bit of everything,” Srugo explained.

The program highlights teams and independent agents inside and outside the featured brokerage, Douglas Elliman. Srugo described the new development as a vital, yet often overlooked, market segment that it also encompasses.

“New development focuses more on marketing than sales, but it’s an essential part of our business,” she added.

The show instructs viewers on the subtleties of this area and demonstrates how it influences the real estate market in major cities such as New York.

 

Srugo also discussed the significance of working under a renowned brokerage in New York City. Although she and fellow cast member Steve are licensed brokers, they have chosen to stay with established companies like Douglas Elliman.

“Brand and history are important in New York City,” Srugo said.

This dynamic is not similar to that of Ryan Serhant, who founded his brokerage after leaving Million Dollar Listing. Staying with a more prominent firm allows Srugo to leverage its resources and reputation to serve its clients better.

Educational and Complex

According to Srugo, Selling the City provides viewers with more than just entertainment—it also gives them a deeper understanding of the industry. “These shows all help educate,”

She pointed out that including new developments enhances the show’s distinctness. Srugo admitted that the series can be complex for those unfamiliar with real estate’s intricacies. She sees this complexity as a strength, as it challenges viewers to engage with the material and learn about brokers, agents, and the various aspects of the market.

Bridging the Gap in Reality Real Estate TV

Selling the City aims to provide a more comprehensive view of the real estate industry, highlighting the diverse agents and market complexity. As Srugo eloquently states, “Ours is the first show to truly showcase the new development space, and that makes it both educational and unique.”

If you’re a fan of real estate television, Srugo’s insights make it compelling to tune in to Selling the City and witness a side of the industry that’s rarely seen on screen.

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