Capital Records and ESPN link up for a 2018 NBA Cypher featuring District, Albee Al, JAG & Ras Kass. This is perfect timing for this Priority Record artists during the biggest event weekend during the NBA season. Millions of eyes watching All-Star Weekend in Los Angeles this past weekend. The commercial was aired throughout the weekend for the world to see giving Capital Records, Priority Records, ESPN, and the artists an opportunity to showcase their talents. The Cypher allows ESPN and everyone involved the opportunity to bridge the cap and possibly a new platform to allow artists to showcase their musical talents on a regular basis. if this is the case I love what all side are trying to accomplish and I applaud each side for trying to think outside of the box with this collaboration. The classic Sportscenter instrumental is the icing on the cake for me personally and I would like to give a personal shout out to Jag for his hard work and dedication to his craft.
Capital Records and ESPN link up for a 2018 NBA Cypher featuring District, Albee Al, JAG & Ras Kass. This is perfect timing for this Priority Record artists during the biggest event weekend during the NBA season. Millions of eyes watching All-Star Weekend in Los Angeles this past weekend. The commercial was aired throughout the weekend for the world to see giving Capital Records, Priority Records, ESPN, and the artists an opportunity to showcase their talents. The Cypher allows ESPN and everyone involved the opportunity to bridge the cap and possibly a new platform to allow artists to showcase their musical talents on a regular basis. if this is the case I love what all side are trying to accomplish and I applaud each side for trying to think outside of the box with this collaboration. The classic Sportscenter instrumental is the icing on the cake for me personally and I would like to give a personal shout out to Jag for his hard work and dedication to his craft.
About the Author
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
