Bog Witch buzzes with retro charm and delight in "Mr. Fly"

Bog Witch’s newest single, “Mr. Fly,” is a playful burst of garage-pop energy that exudes retro charm and modern indie nerve. Driven by a tight rhythm section of bass and drums, the tune is led by jangly ukuleles, with rich harmonies and a sax tone that lacks no personality, giving it a “retro pop pulse” that you can’t help but move to.

It’s a grooved jam that revels in the casual abandon of modern garage-pop groups like Cigarettes for Breakfast and Shannon & the Clams, paying as much respect to The B-52s or Blondie as it does to The Ronettes, with a side-eye. Bog Witch strikes a balance between fun and contemplation that few bands do, serving up a track that’s as danceable as it is thoughtful.

“Mr. Fly” is a one-way dialogue with a housefly, inspired by Emily Dickinson’s reflections on life and death. What might appear to be a lighthearted premise reveals itself to be a meditation on life, death, and co-dependence, as well as an existential exploration, all wrapped up in lively, lo-fi rock music. It’s a rare combination to make heavy themes light, but Bog Witch pulls it off here.

Adding to the singles’ unique charm, the anthem is accompanied by a music video shot in Atlanta, featuring fly masks that perfectly suit the song’s humor and existential bite. “Mr. Fly,” Bog Witch’s new release, presents a song that nods to garage-pop’s past and yet sounds new, like nothing you’ve ever heard before. It’s smart, it’s fun, and it buzzes with personality and essential listening, whether you like a sleek, modern indie club banger or you’ve got time for some existential whimsy with your groove.

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