Gary Vee Speaks On Successful Content Creation in 2025

In 2025, content creation will likely be a significant topic of discussion between Nick Hamilton and Gary Vaynerchuk, the founders of NitecastMedia. The conversation turned to content creators’ challenges in an oversaturated digital world. One key message that Gary Vee, who has been at the forefront of digital marketing and social media strategy for decades, emphasized was that creators need to evolve and improve to succeed.

“I mean first, you have to be better,” Gary Vee explained. “You know, like the 1990s and the 2009 social media that I was yelling about, it was good because there weren’t that many people doing it, and there were a lot of people watching. Now, everybody’s making what you’re doing right now; it used to take super powerful cameras, time, lighting—right? The world’s changed.”

Gary Vee’s point states that the digital content creation industry has undergone a significant shift. In the early days of social media, fewer individuals produced content, and their presence often stood out. Creators are vying for attention on platforms like Instagram, TikTok, and YouTube. Although the barrier to entry has never been lower, the competition is still fierce. Vaynerchuk mentioned that what used to entail professional-grade equipment is now possible with a smartphone. The accessibility of content makes it harder to stand out in the market.

“So the answer to the actual question is they have to get better at it,” Gary Vee continued. “The reason I just wrote my last book, Day Trading Attention, is I’m trying to give people a manual.”

Gary Vee’s Day Trading Attention explores the science of capturing audience engagement in a crowded digital space. It’s not only about producing more content; it’s also about making better content. He stressed the significance of the small details often overlooked, such as the thumbnail, title, overlay, copy, and clip. Successful content in 2025 relies on these building blocks.

“You have to care about the thumbnail of this interview,” he said to Hamilton. “The thumbnail you decide to put on it can have a difference of 100,000 views. The title, the overlay, the copy, the clip—it’s unbelievable how much science goes into the art.”

Vaynerchuk’s philosophy is based on balancing art and science. Despite the need for creativity, understanding the data and psychology behind user engagement is the difference between those who succeed and those who get lost in the shuffle.

Vaynerchuk’s message was not restricted to large content creators who have access to teams of editors and marketers. He stressed that anyone, whether it’s a small YouTuber or a corporate brand, should learn how to capture attention. That means rethinking every aspect of content creation, from planning to posting, with a data-driven approach.

“As you know, most people just think, ‘This looks good, post it.’ So the answer to your question is they have to be better.”

Gary Vee’s guidance is valid for 2025 and beyond. Content creators must produce engaging and authentic material and understand the science behind audience behavior. In today’s digital world, success isn’t just about creativity—it’s about strategically grabbing and holding attention in a constantly evolving landscape.

Hamilton’s conversation with Gary Vee reveals a future in which content creation is both an art and a science.

Success is not solely determined by creativity but also by understanding and executing the nuances of audience behavior. As the world continues to change, Gary Vee’s advice to creators is simple yet powerful: evolve, adapt, and improve.