Ryan Hollins: Recognizing Skip Bayless as the Architect of Sports Media Personalities
In the ever-evolving landscape of sports media, certain figures possess an extraordinary knack for shaping and elevating personalities. Former NBA player turned analyst, Ryan Hollins, recently spoke to LandonBuford.com, shedding light on an often-overlooked aspect of sports commentary. Hollins praised Skip Bayless for his unique ability to transform sports personalities into prominent figures, labeling him the “kingmaker” of the sports media arena. Hollins’ insights offer a fresh perspective on Bayless’ role in crafting the careers of influential voices like Stephen A. Smith, Shannon Sharpe, and now, Richard Sherman.
“Here’s the one thing that people that don’t understand, Skip Bayless is the king maker… Okay? He helped propel Stephen A Smith to who he is, helped propel Shannon [Sharpe], not that those personalities aren’t great, but they would not have been what they were, but Skip Bayless in every facet and form is the king maker in that. So, he can help push Sherman into whatever he needs to be, and I think people get highly upset with a lot of the things that Skip says that’s no doubt,” said Hollins.
“He knows what he is doing, but in that regard he turns the guy on the other side into a champion. So we’ve seen that so, I don’t think they’re enough respect from that regards. I think it’s like okay, I don’t agree with Skip Bayless, but one thing that he created was must see tv at ESPN, and then went over to Fox and did it again, and it looks like he is about to do it again with Richard Sherman.”
Ryan Hollins’ analysis begins with an emphatic assertion: Skip Bayless is the “kingmaker” in the world of sports media. While acknowledging the talents of personalities like Stephen A. Smith and Shannon Sharpe, Hollins attributes a significant portion of their meteoric rise to Bayless’ influence. His statement underscores the crucial role Bayless has played in providing a platform for voices with contrasting opinions and perspectives, a key element in the development of sports media debates.
Hollins emphasized Skip Bayless’ uncanny ability to transform individuals who take an opposing stance into champions of their viewpoints. This dynamic approach creates engaging and thought-provoking discussions, attracting viewers and generating dialogue. Bayless’ talent for shaping narratives through robust debates has, in essence, elevated the profile of those he debates against, turning them into formidable figures in their own right.
Ryan Hollins celebrated Skip Bayless for his contribution to the creation of “must-see TV” in the sports commentary landscape. Bayless’ engaging debates, passionate stances, and unfiltered commentary have consistently drawn viewers and ignited conversations. Hollins’ recognition of Bayless’ impact at ESPN and later at Fox Sports underscores the enduring legacy of “must-see TV,” an innovation that continues to shape the way sports media is consumed.
Hollins’ assessment extends to Richard Sherman’s recent venture into sports media, where Skip Bayless’ influence is once again poised to play a pivotal role. By leveraging his unique ability to shape narratives and provide platforms for discussion, Bayless can potentially propel Sherman’s media career. Hollins acknowledged that while disagreements and controversies often surround Bayless, his undeniable ability to generate discussion and capture attention remains a potent force.
Ryan Hollins’ comments to LandonBuford.com shed light on Skip Bayless’ remarkable role as the “kingmaker” within the realm of sports media. Bayless’ capacity to elevate voices, champion contrasting opinions, and created “must-see TV” has redefined sports commentary. As Bayless embarks on a new chapter with Richard Sherman, his legacy as an architect of media personalities continues to unfold, cementing his place as an influential figure in sports media history.
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
