Eminem Will Drop His First NFT Collection On Sunday, April 25th
On Sunday, hip Hop Icon Eminem’s SHADY CON drops with Nifty Gateway.
Eminem announced that he will be releasing his first version of NFT (Non-Fungible Token) this Sunday, April 25th at 6:30pm ET on NFT marketplace Nifty Gateway. The drop, known as Shady Con, will feature a variety of Eminem-approved NFT collectibles.
Additionally, the collection includes original instrumental rhythms produced by Slim Shady himself specifically for this release. The tracks will be available only as part of the NFT limited edition and one of a kind. You can get a preview of one of the offerings – a set of NFT action figures – below. But this scratches the surface of what lies ahead this weekend!
“I’ve been collecting since I was a kid, everything from comic books to baseball cards to toys, as well as every rap album on cassette I could get my hands on,” said Eminem. “Not much has changed for me as an adult…I’ve attempted to re-create some of those collections from that time in my life, and I know I’m not alone. I wanted to give this drop the same vibe of, ‘Oh, man I gotta get just that one or maybe even the whole set!’ It’s been a lot of fun coming up with ideas from my own collecting passion.”
“Shady Con” provides Stans, fans, NFT enthusiasts, and collectors ONE OPPORTUNITY to own a piece from this premier drop. Born from the convergence of blockchain technology, creative enthusiasm, and pandemic doldrums, this drop was inspired by Eminem’s passion as a vintage toy, comic book, and trading card collector that traces back to his childhood days as just “plain old Marshall.” Make no mistake, this is a digital festival…but it’s modeled after the traditional “Con” gatherings where fans come together and trade their wares. You may not be able to get together with thousands of Stans in a poorly ventilated convention center somewhere on the outskirts of 8 Mile Rd., but this weekend you can rub elbows with each other on Nifty Gateway and own a piece of the collectible, non-fungible action!
According to Ashley Ramos, Senior Producer at Nifty Gateway: “We’re thrilled to welcome Eminem to our platform. Demand for NFTs continues to grow and we’re excited to bring this collaboration to our community and give them access to new artwork and music on Nifty Gateway’s marketplace.”
Nifty Gateway was created with the goal of opening the world to digital art and enabling both artists and brands to participate in this defining moment. Through the creation of unique, identifiable, and secure digital art on the blockchain, nifties have given authenticity in digital art — and with that province comes to value. The company’s Nifty Marketplace is an all-in-one platform where you can buy, sell, and store NFT collectibles.
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
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