The Spice King, Keith Lorren Discusses Coming 2 America Spice Collection
Last week, ‘Coming 2 America,’ after 33 years, finally made its long-awaited debut on March 4, 2021, distributed through Amazon Prime. According to Deadline’s Anthony D’Alessandro, the film set a streaming record for most streams in a weekend during the pandemic.
“The Zamunda Royal family has arrived, and audiences around the globe welcomed them enthusiastically! The premiere of Coming 2 America has far exceeded any of our wildest expectations,” said Jennifer Salke, Head of Amazon Studios.
“It’s clear an [entirely] new generation of fans have joined the enormous loyal fan base who already adored the magical world created by global Phenom Eddie Murphy, the incredibly talented filmmaking team, and the hilarious, all-star cast of existing and newly-cemented legends. Coming 2 America is the perfect fun, celebratory, escapist, feel-good comedy movie that worldwide audiences needed.”
“I am a vital component, advocate, and enthusiast of food from the black or African diaspora and his influence over the world. And with major best-selling movie history with pictures like Black Panther and now Coming 2 American, I would be remiss as the Spice King if I didn’t offer a way for people to taste this culture. That is now being presented to the world in movie form,” said Loren.
“So, I took it upon myself to create my interpretation of those flavors of African infusion flavors and put them in bottle form. So, people can watch the movie, maybe entertained, and prepare food at home especially during Covid.”
According to Lorren, if you would like to purchase the spices, you can find them exclusively on KeithLorren.com. If you are instead and buying other Spice King flavors, you can find them at Walmart, Stop N Go, and Big Y World.
“I wanted to create another way that people could consume the movie through their pallets. So, when you use the Spice of Zamunda, you will be transferred instantly into a world of mysticism, wealth, and great feelings. It just so happens that this feeling around the dinner table. So, when you cook with the Spice of Zamunda, you will be tasting so many Afr ican flavors like turmeric, ginger, chili pepper, and cinnamon. So, when you are making your stews whether it’s vegetables, chicken, or seafoods. It gives you a tantalizing experience because you were able to taste the top note, mid note, and ending notes from someone, who crafts artism food products.”
He would continue:
“Our burger spice if you love juicy, meaty, savory burgers this is the perfect spice for you because it is made with a kosher sea salt and then smoke over coal, oak, and flamed broiled. Then it is paired with savory mushrooms and a prime rib essence. So, when you taste it leaves your month watering. You can also put it on vegetables and any type of beef. It also has coffee in it.”
Keith Lorren would finish by sharing that they will continue to help share these African based films by creating products to tell its stories through spices.
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
