Heisman Trophy Winner Johnny Manziel Shared If NIL Was Around When He Was At Texas A&M, He Might Have Skipped NFL, Made Money & Retired With Farm Somewhere

The Name, Image, and Likeness (NIL) era has opened up new possibilities for college athletes to monetize their brand and capitalize on their popularity. With the recent changes in NCAA rules, athletes can now profit from their fame and partnerships with companies while still in college. One athlete who undoubtedly would have thrived under the new NIL regulations is former Texas A&M quarterback, Johnny Manziel.
Johnny “Football” Manziel took the college football world by storm during his time with the Texas A&M Aggies. His electrifying playing style, infectious energy, and larger-than-life personality made him a fan favorite and a bonafide superstar. Had NIL opportunities been available during his time at Texas A&M, Manziel would have undoubtedly been a highly sought-after partner for various companies looking to tap into his immense popularity.
“That’s a good question. I always think back at the NIL especially right now, all these college kids are making some real bread,” said Manziel.
“If had an opportunity to make money in college like that, I probably wouldn’t have went to the NFL. I probably would have made some money, retired, and bought a farm somewhere or some s*** I don’t know.”
There is no denying that Johnny Manziel’s popularity and appeal during his time at Texas A&M would have made him a highly sought-after brand ambassador under the current NIL rules. As college athletes continue to explore and embrace new opportunities in the NIL era, Manziel’s legacy as a trailblazing figure in college football remains a reminder of the potential for athletes to leverage their brand and make a significant impact both on and off the field.
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
