How a $20 Investment in Pizza.com Became a $2.6 Million Payday For Chris Clark
In the early days of the internet, the online world was unknown, and those who seized domain names would later reap the rewards. Chris Clark, who is based in Maryland, achieved one of the most famous returns on investment in the domain world by selling Pizza.com.
In 2008, after holding onto the domain for over a decade, he sold it for a staggering $2.6 million, turning his $20 annual investment into a massive payday.
Pizza.com was originally registered by Clark in 1994, when no one could have foreseen the impact of the internet on commerce. His vision was straightforward: he envisioned securing a contract with a pizza company that was eager to enter the growing online marketplace. Clark had been maintaining the domain for years, anticipating an opportunity. When he sold his business in 2000, he considered letting go of Pizza.com, but decided to keep the name registered, unsure of what it might become.
The domain name industry experienced a surge as companies realized the potential of owning high-profile, memorable URLs that could drive traffic. When Vodka.com’s domain was sold for $3 million in 2006, it inspired Clark.
In 2008, he put Pizza.com up for auction, and within a week, a bid made a significant difference in his life. The domain was sold for $2.6 million, making it one of the biggest domain deals at the time.
Clark’s account is a proof of the progress of the internet and the importance of having foresight, patience, and a bit of luck. It’s a reminder that even small investments can yield incredible returns in an increasingly digital world.
