NFL Analyst Sounds Off On LeBron James Using His Platform To Promote His Book


Photo: Sean M. Haffey/Getty Images

Akbar Gbaja-Biamila currently works as an NFL Fantasy Live host on the NFL Network. The former defensive end in the NFL was in attendance for the 2019 Harold and Carole Pump Foundation Gala. The Gala is to raise money for cancer research and treatment. Dana Pump and David Pump started the foundation in honor of their father and mother, who both passed away in 2000 and 2012 of cancer. Since their parents’ passings, the Pumps have raised $7 million dollars.

Biamila was a guest on Voice of the Fans with Cameron Buford and was asked What’s the best example of somebody pay it forward that you have seen in 2019?

Biamila replied, “LeBron James helping me out”

“I have only met him a handful of times, but I just came out with a brand new book. I am a first-time author and it is extreme to promote your book and LeBron James took my book and put it on one of his promotions. I did not ask him or pay him for it, but he made me very conscious of helping the generation behind. Bring them into either the sports or entertainment and paying it forward. So, using his platform, which is a massive platform to help me out when it wasn’t prompted or asked.”


This is not the first time LeBron James that has used his massive platform to bring attention to David Griffin’s wife Meredith Hale-Griffin’s business decantU, which according to Forbes “interactive events that celebrate wine and the three dimensions of wellness – mind, body, and spirit.”

James also recently partnered with Walmart as a part of their “Fight Hunger. Spark Change.” campaign. In order to bring awareness and support to individuals suffering from hunger across the United States. Both Walmart and the LeBron James Family Foundation are providing food to families in need.

“Growing up in Akron, the whole city supported my dreams, supported my friends’ dreams. Gave us shelter. Gave us food. We always felt like we had that support,” James said. “Partnering with Walmart is about the commitment to the community. Walmart has done so many great things all over the world, but, it starts in their hometown of Bentonville, Arkansas—the same as me starting in my hometown of Akron, Ohio. We don’t forget where we come from.”




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Written by Landon Buford

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