Current Music once again comes through for Fox Sports’ marketing team, this time with both a contagious custom theme song, to be broadcast all through April 2018 on the Fox Sports North Network, and the ability to perform it.
The client needed a unique subject tune “chant” for “All Together Now,” their umbrella campaign for all the sports happening in the North cordiality of the Minnesota Twins, Timberwolves, Wild, and United.
The verses required to relate to the region’s enthusiastic, faithful fans who are feeling additional positive thinking for their groups, particularly for the Timberwolves as they haven’t made a post-season run since the 2003-2004 season.
Other than that and asking a cheery beat with a tribal feel, the showcasing group cleared out the rest of the imaginative handle up to the skilled group at Current to compose and orchestrate the music.
Talking of ability, six entertainers from Current’s gifted group too tried out to perform the tune, with the pined for the spot going to Irish vocalist Colin Smith. Christian Salyer, Current Music’s Chief Inventive Officer, composed and Todd Andrew composed music and verses.
Current has become an established resource for commissioned music for the film, television, advertising, digital content and corporate communities. Current Music’s inventive division presently has different subject tunes on major arrange broadcasts, as well as sonic branding IDs, scores, tunes, spoofs and re-records in utilize all over the world.
“It’s great to have earned the trust of Fox Sports Marketing and be given so much freedom in creating the perfect custom piece in All Together Now”, said Current Music Founder and CEO, Maddie Madsen
About Current Music
Maddie Madsen, CEO, and Christian Salyer, CCO, have over 50 years of combined experience building music brands for Universal, Warner Chappell, Blazed Out Music and Ole. After producing over 300 albums of production music, they launched Current Music in 2013. The company has scored television series, national commercials, broadcast theme songs and penned pop songs for artists. Clients include Toyota, Wendy’s, KFC, Old Navy, Tom Ford, The Lakers, The Olympics, Disney Channel, Disney XD, Comcast, NBCUniversal, NBC Sports, CBS, The CW, ABC, Fox, Fox Sports, Showtime and Golf Channel. Find out more at http://www.currentmusic.com.
About the Author
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
