Doritos Blaze and MTN DEW ICE, two new PepsiCo product innovations that recently hit store shelves nationwide, are adding up together for a: 60 in-game Super Bowl LII advertisement on Feb. 4. Released today, features award-winning actors Morgan Freeman for MTN DEW ICE and Peter Dinklage for Doritos Blaze intensely facing off. The advertisement marks the first time one company has promoted two of its trademarks back-to-back in one nationally televised Super Bowl commercial.
Both brands are back in the Super Bowl – Doritos returning after its successful 10-year run of the “Crash the Super Bowl” campaign that concluded at Super Bowl 50, and MOUNTAIN DEW® returning after its wildly popular advertisement “Puppymonkeybaby,” also in the 2016 game.
“This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages,” said Al Carey, chief executive officer, PepsiCo North America. “Doritos and Mtn Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and MTN DEW ICE, as well as this engaging Super Bowl ad.”
Doritos Blaze, a bold new flavor that brings the rut, is the brand’s next national offering that fires up the hot and spicy snack market, featuring a complex flavor and heat that builds as you crunch. MTN DEW ICE is a readable, refreshing, lemon-lime flavored DEW® with a splash of real juice that will keep DEW Nation charged.
Fans can watch the teaser video on the Doritos and Mtn Dew social channels, and follow the conversation online @Doritos and @MountainDew.
About the Author
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
