“I’ve said it before, and I’ll say it again: there is no better tool on the market for the competitive swimmer than SwimMirror.”
SwimMirror, a lightweight and anodized aluminum mirror planned to offer assistance swimmers survey their swim-stroke in real-time, has been embraced once more by three-time Olympic Gold Medalist and Universal Swimming Hall of Fame member Rowdy Gaines.
SwimMirror is an item of American Douglas Metals (ADM), a chief mechanical pioneer in metal fabricating, preparing, creation, gathering, warehousing, and distribution. The swim tool is placed on a pool floor, where it assists swimmers in their training by reflecting their swim strokes back at them for easy adjustments and improvements in real-time.
Considered the “Voice of Swimming” on NBC’s Olympic coverage, Rowdy Gaines has long been established as a leading member of the swimming community. The freestyle-pro employments SwimMirror routinely at his aquatics offices in Florida, and has set up full paths of the swim-enhancing instrument for his competitors. The shatter-proof, corrosion-resistant item is made from strengthened anodized aluminum, making for a long-lasting item.
“I’ve said it before, and I’ll say it again: there is no better tool on the market for the competitive swimmer than SwimMirror,” Rowdy Gaines said. “Being able to see your form improve in the water has been so valuable for our swimmers, and it gives them immediate feedback on their swim strokes in a way that nothing else can.”
Weighing only three pounds, SwimMirrors are extremely light and easy to handle, with no assembly required: swimmers just place their SwimMirror on the pool floor and start swimming. For continued technique assessment, multiple SwimMirrors can be placed end-to-end in pool lanes. Upkeep is simple and only requires rinsing the mirror and letting it air dry.
“At SwimMirror, we’re proud to continue partnering with Rowdy Gaines,” said ADM Vice President, Jeff Raimonde. “It’s been a productive relationship for SwimMirror, and we’re honored to have such a prominent voice in the swimming community stand by our product.”
If you would like to learn more about SwimMirror, visit http://swimmirror.com.
About SwimMirror:
SwimMirror is an industry leader in manufacturing shatter-resistant, reinforced and polished aluminum mirrors. We aim to be the perfect tool for instant visual feedback on swimming and stroke technique. SwimMirror supports athletes, coaches, and facilities through nationwide distribution.
To learn more about SwimMirror, visit http://swimmirror.com/. SwimMirrors are available for purchase on the website. Discount for bulk orders available.
About the Author
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
