Top Dawg Entertainment (TDE) has announced its 11th annual TDE Christmas Concert and Toy Drive, which will be followed by a two-day community giveback event. The highly anticipated celebration, organized by TDE’s charity arm Top Dawg Love the Kids, is a must-attend event.

It will take place on December 12 and 13 at Nickerson Gardens Public Housing Projects in Watts, California, the neighborhood where TDE founder Anthony ‘Top Dawg’ Tiffith and Grammy-winning artist Jay Rock grew up.

The significance of this year’s event is that it coincides with TDE’s 20th anniversary, celebrating two decades of musical excellence and community empowerment.

Star-Studded Performances and Holiday Joy

On December 12th, TDE’s celebrated lineup, which includes SZA, Schoolboy Q, Jay Rock, Doechii, Isaiah Rashad, SiR, Ab-Soul, Ray Vaughn, Zacari, and Kal Banx, will be performing at a star-studded concert. Fans can also anticipate the appearances of special guest performers. Bringing unwrapped toys, new clothing or shoes, or other donations that will directly benefit Nickerson Gardens residents is a simple way to enter the concert. The concert gates will open at 11:00 a.m. PT.

Community Giveback: More Than Just Gifts

TDE’s Community Giveback, a heartfelt initiative aimed at empowering under-resourced families in Los Angeles, will kick off the holiday festivities on December 13. From 12:00 p.m. to 5:00 p.m. PT, attendees will enjoy:

• Children will be able to enjoy the holiday season with a toy giveaway and raffles.
• Youth sports programming aimed at inspiring the next generation of athletes.
• Barbering services are offered to guarantee that families feel their best during the holidays.
• A photo station for family holiday photos to capture cherished memories.

In addition to the holiday activities, the event also has a job fair that aims to offer opportunities to members of the community, with a particular emphasis on creating reentry paths for ex-offenders. Employment resources and guidance will be provided by local organizations on-site.

A Legacy of Giving Back

TDE’s annual Christmas event has become a cornerstone of their mission to uplift marginalized communities in Los Angeles, which they have been committed to for more than a decade. The founder, Anthony ‘Top Dawg’ Tiffith, has always stressed the significance of remembering where he came from and giving back to those who require it most.

“Watts is our home, and this is about more than music,” Tiffith shared in a past statement. “It’s about showing the community that we care, that they’re seen, and that we’re all in this together.”

The label has had an impact that goes beyond its chart-topping hits as it marks its 20th anniversary. TDE’s dedication to creating opportunities, spreading joy, and inspiring hope for future generations is reflected in this year’s Christmas concert and community giveback.

Joining the festivities, contributing to a worthy cause, and celebrating the season of giving with one of hip-hop’s most influential labels is open to both fans and community members.

Event Details

• Concert: December 12, 2024, starting at 11:00 a.m. PT
• Community Giveback: December 13, 2024, from 12:00 p.m. to 5:00 p.m. PT
• Location: Nickerson Gardens Public Housing Projects, Watts, CA

How to Attend

Admission to the concert requires an unwrapped toy, new clothing or shoes, or similar donations. Join TDE and its artists in making a difference this holiday season.