From TikTok to the sidewalk: How independent artists are building their own buzz
There was a time when being signed by a record label was seen as the only route to success in…
There was a time when being signed by a record label was seen as the only route to success in…
TikTok is transforming how independent artists promote and distribute their music. With its algorithm favoring new content and accounts, TikTok allows songs to go viral organically—often landing them on major streaming charts. This article explores effective TikTok strategies and introduces MusicAlligator, a modern distribution platform helping artists expand their reach without traditional label support.