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    Sonny Vaccaro Says He Had A Deal With Lakers’ LeBron James To Sign With Adidas In 2003, For $100 Million, But Adidas Fumbled The Bag

    Nineteen years ago, Nike offered Lakers forward LeBron James a multiyear endorsement deal of $90 million right out of high school, according to eastvalleytribune.com. Nike was able to outbid  Reebok and Adidas. The following month, the Cleveland Cavaliers would select James as the number one pick of the 2003 draft. “Nike is the right fit and […] More

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    Adidas Cancels Kanye West’s Partnership Over Anti-Semitic Statements

    Prior to today Adidas were under extreme pressure to sever ties with Ye and the “Yeezy” brand partnership, after the rapper and designer Kanye West made anti-Semitic remarks. Including the t-shirt line “White Live Matter” he dropped earlier this month! Ye has been facing fallouts in different industries from comments over the past few weeks […] More

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    Kanye West Plays Porn For Adidas Executives [Watch]

    Recently Kanye West’s Twitter account and IG account has been locked after offensive tweet aimed at Jewish community on Saturday night. Ye opened up in a ABC News Exclusive interview with Linsey Davis. He says social media is like “driving a car” “it’s all in how we use it” However the black billionaire refuse to […] More

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    Producer Sevier Crespo Interview

    ‘ Sevier Crespo Puerto Rican-born producer Sevier Crespo sat down to talk with us about the current climate in the entertainment industry. Crespo has worked with such Hollywood heavyweights as Michael Mann and Jerry Bruckheimer, Robert Townsend, and director Sam Bayer at Ridley Scott’s RSA USA, Inc. He’s also worked with such global brands as Adidas, Coca-Cola, […] More

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    Kobe Bryant Has an Airline Endorsement Deal, Says NBA All-Star

    Today is Mamba day and to celebrate Nike rolled out a colorway for Kobe Bryant’s AD NXT FF in a “Vast Grey and a lighter alternative to the “Off Noir Clear” version. They are scheduled to be released later today according to Hypebeast’s Ambrose Leung on Nike.com and StockX. Nike has been one of Kobe’s […] More

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    For(Bes) The Culture Founder Rashaad Lambert Interview

    Rashaad Lambert is the Founder of  Sporty Marketing Group, dub the world’s only six sigma marketing agency. Through his marketing company, he collaborates with some of the world’s biggest companies such as Uber, JetSmarter, Adidas, NBA, NFL, Forbes, Villa, and Club Corp. The Philadelphia native has earned the ‘Entrepreneurial Excellence’ award by the Pennsylvania House Of Representatives for his […] More