Seattle’s Top Track and Field Athlete Norris Frederick to Compete in Grenada Invitational

Grenada is the first stop on Frederick’s Goodwill Journey Around the World. This season, Frederick is launching a goodwill initiative and embarking on an incredible journey to circumnavigate the globe as a professional athlete with the aim of helping and supporting children with Deafness and hearing impairments. At each stop, Frederick will be meeting with educators, doctors, and business and global leaders to help raise awareness and resources for children with Deafness and hearing impairments. As part of the Goodwill Initiative, Norris has pledged 100 hours of community service geared towards raising awareness and funds to help support children with Deafness and hearing impairments discover and achieve their dreams.
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