Mavs’ Kyrie Irving Embracing Entrepreneurship & Media Empowerment Beyond The Game
Dallas Mavericks’ guard Kyrie Irving is known on the court for his exceptional ball handling and incredible skill. Something that he has been able to showcase in the NBA over the past 13 seasons. Meanwhile off the court, Irving has been developing a keen eye for entrepreneurship and a growing presence in media.
Irving’s involvement in PlayersTV highlights his interest in media ownership and his vision to leverage his influence to shape narratives and create meaningful content. During a time when athletes are increasingly recognizing the power of controlling their narratives.
Irving’s entrepreneurial spirit also goes beyond just media, he has also ventured into the world of fashion with collaboration with sportswear brand Anta. He also recently spoke about other fashion collaborations such as his ‘Her Kai + I’ line created with family and friends, as well as, a new venture called, “Mindless.”
Irving’s ventures outside of basketball highlight his commitment to personal growth, creativity, and entrepreneurship. His initiatives speak volumes about his determination to explore diverse opportunities and make a lasting impact beyond his athletic career.
Irving’s journey serves as an inspiration, encouraging athletes and individuals alike to pursue their passions, embrace creativity, and actively seek opportunities that allow them to make a difference beyond their primary field of expertise.
Kyrie Irving’s drive to break barriers in sports, media, fashion, and business showcases him as a modern-day trailblazer, leaving a lasting impact both on and off the basketball court.
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
