MAIHAV3000's "youkeptgoing" navigates memories and growth

MAIHAV3000 explores friendship, fame, and the bittersweet emotions with “youkeptgoing.” It’s a song that fits within the context of a larger EP that fearlessly explores addiction and recovery. MAIHAV3000 homed in on a personal narrative observes a best friend ascend to stardom while coping with bittersweet pangs of jealousy, memories, and deep affection.

“youkeptgoing” beckons you into a space that feels effortlessly intimate and eerily familiar. There’s a cozy quality to the storytelling that makes you feel as though they are sharing an intimate moment with someone who is both reflecting and confessing. The song engages with the bittersweetness of coming-of-age, the sting of watching someone you love live out what you once dreamt together, and the heartache of yearning for simpler times.

MAIHAV3000 method is raw, unrefined, and refreshingly human. Mixed with dismay are undercurrents of quiet joy, stemming from perseverance and loyalty to the record’s broader themes, leaving a sweet taste in the mouth. Regardless of whether you can relate to addiction personally, “youkeptgoing” does offer a rich look into the emotional affair that is watching life happen, messy and beautiful as it sweeps by. In a pop world where swagger and sheen can crowd everything out, “youkeptgoing,” by MAIHAV3000, feels like a place to pause for empathy and reflection instead.

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