Girls Talk Sports TV & Founder Khristina Williams Partners With Athletes Unlimited

Girls Talk Sports TV and founder Khristina Williams has partnered with Athletes Unlimited and will be joining the 2022 Inaugural Basketball Season. The season will take place Jan. 26 to Feb. 26 in Las Vegas, Nevada.
Williams is a 2021 Forbes 30 Under 30: Sélection Sports, founded the digital media Girls Talk Sports TV in 2018. The media provide women with a voice in the sports media industry and has served as a destination for the WNBA’s social and digital content.
She will be joining Athletes Unlimited Basketball for the opening weekend, producing content and engaging with fans via initiatives such as a live watch party, Instagram takeovers, weekly mail bags and written content for AUProSports.com.
Girls Talk Sports TV has amassed 23.5k followers across Instagram and Twitter, while Williams Girls Talk Sports TV has 23.5k followers on Instagram and Twitter, while Williams has 20.k followers on Williams’ own channels. In 2021, she launched “Women Sports Wednesday” on Spotify Greenroom, where she discusses the latest and greatest women’s basketball players.
“I’m excited for this new digital partnership between Girls Talk Sports TV and Athletes Unlimited for the inaugural season,” Williams said. “This new partnership not only shows how important it is to invest in women’s sports, but also what can happen when you empower those telling the stories.”
As well as Williams, the league will also collaborate with basketball content creators Jasmine Baker, Greydy Diaz, Terrika Foster-Brasby and Victoria Jacobi to give fans an insider’s view of the first week-end of action.
Athletes Unlimited The first season of basketball will be held at the Athletes Unlimited Arena at the Las Vegas Sports Centre, within three miles of the Las Vegas Strip. The Games will be broadcast throughout the United States either via FOX Sports, CBS Sports Network, Bally Sports or Athletes Unlimited digital channels. Other global media partners will also be added.
Tickets are available via AUProSports.com.
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