ESPN’s Jalen Rose Has Strong Message For Mainstream America
If you have been watching the numerous hours of Kwame Browns rants on Instagram Live and his YouTube channel, the message that you have to watch what you label black men and women.
For over 20 years now, Kwame Brown had to carry the label a bust, something the sports media gave him. Another example, was when Skip Bayless called Chris Bosh “Bosh Spice”. Skip shared that he was just stating that Chris Bosh was soft, but it was taken to mean something different.
Jalen Rose went to IG Live to explain that he had attempted to explain to Stephen A. Smith and Skip Baylessthat it goes beyond just numbers.
When you called somebody Bonafide Scrub who stays with them no matter what, and Smith was still promoting Brown as a few months ago.
When you called somebody Bonafide Scrub who stays with them no matter what, and Smith was still promoting Brown as a few months ago. These kinds of names go beyond basketball. The former 2001 number one pick had a solid career in the NBA, but because of Stephen A. Smith all they remember is him being a bust and Bonafide Scrub.
Kwame Brown would go on to thank Rose for speaking up.
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
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