Damian Lillard’s Aspirations: From Star Guard to Future Owner of the Portland Trail Blazers
As the NBA landscape continues to evolve, the aspirations of players extend beyond their on-court accomplishments. Damian Lillard, the electrifying point guard of the Milwaukee Bucks, has recently expressed a keen interest in owning a piece of the Portland Trail Blazers, the team he has spent the entirety of his illustrious career with. In a recent interview with LandonBuford.com, Lillard affirmed his desire, stating, “Absolutely, absolutely, I’ll definitely be a participant in that.”
Lillard’s statement echoes his deep connection to the Trail Blazers organization and the city of Portland. Since being drafted by the Blazers in 2012, he has become not only the face of the franchise but also a beloved figure within the community. His commitment to the team, both on and off the court, has endeared him to fans and solidified his legacy as one of the greatest players in Blazers history.
The prospect of Lillard transitioning from star player to team owner is an exciting one for basketball enthusiasts. It represents a natural progression in his relationship with the organization and an opportunity for him to leave a lasting impact beyond his playing days. Moreover, Lillard’s business acumen and leadership qualities make him well-suited for such a role, potentially bringing a fresh perspective to the front office.
However, while Lillard’s enthusiasm for ownership is palpable, the timing of such a move remains uncertain. In a separate conversation with CJ McCollum, LandonBuford.com inquired whether Lillard had discussed his ownership aspirations with his teammates. McCollum revealed, “We haven’t actually texted Dame today; we haven’t talked about it. I think right now, we’re just focused on trying to help improve our teams and our situations.” McCollum’s comments reflect the current priorities of Lillard and his colleagues, who remain committed to achieving success on the court.
Nevertheless, the idea of Lillard and potentially McCollum becoming part owners of the Trail Blazers holds significant appeal. McCollum expressed his own excitement at the prospect, stating, “That would be a dream come true to be able to own a franchise for sure.” Such sentiments highlight the deep-rooted connection that players often develop with the teams they represent, transcending their roles as athletes.
For Lillard, owning a stake in the Trail Blazers would represent a full-circle moment in his basketball journey. From his humble beginnings in Oakland, California, to his emergence as a perennial All-Star in Portland, he has remained steadfast in his commitment to excellence. Now, as he contemplates his future beyond the hardwood, the opportunity to leave a lasting legacy as an owner beckons.
In conclusion, Damian Lillard’s interest in owning a piece of the Portland Trail Blazers underscores his enduring bond with the organization and the city it represents. While the timing of such a move remains uncertain, the prospect of Lillard transitioning from star player to team owner holds significant promise. As he continues to etch his name in the annals of NBA history, Lillard’s legacy may extend far beyond his exploits on the court, shaping the future of the franchise he holds dear.
Landon Buford is an accomplished sports and entertainment journalist based in Richardson, Texas, with over a decade of experience covering the NBA, WNBA, NFL, WWE, MLB, and the entertainment industry. Known for delivering high-impact stories and headline-making interviews, Buford has earned a global audience through content that blends insider access with compelling storytelling.
He previously served as director of editorial and brand communications at PlayersTV, where he helped shape the platform’s editorial voice and brand identity. He is also the founder and editor-in-chief of LandonBuford.com—an independent outlet with more than 1.6 million views and syndication from major platforms including Bleacher Report, Sports Illustrated and Yahoo Sports. Buford’s interviews with stars like Gary Payton, Kevin Durant, Mark Cuban and Chris Paul showcase his talent for meaningful, in-depth conversations.
His bylines have appeared in Sports Illustrated, Forbes, Heavy.com, Meta’s Bulletin and One37pm, where he has contributed exclusive interviews, breaking news and cultural insights. At Heavy.com, his work drew more than a million views in just eight months, and at One37pm, it contributed to record-breaking traffic numbers.
His work highlights the intersection of sports, fashion, music, and entrepreneurship—showcasing how athletes and entertainers use their platforms to inspire change, influence trends, and shape culture beyond the game. Landon has interviewed a wide range of figures from the NBA, NFL, and entertainment industries, consistently bringing authentic voices and untold stories to the forefront.
In addition to his journalism, Buford is an entrepreneur and content creator, dedicated to amplifying diverse narratives and driving meaningful conversations across media platforms. His passion for storytelling, culture, and innovation continues to make him a respected voice in the evolving landscape of sports and entertainment media.
