In an exciting development, the Orlando Magic has officially revealed a multiyear partnership with Sire Spirits, the premium wine and spirits company founded by multi-hyphenate Curtis “50 Cent” Jackson. This collaboration designates Sire Spirits as the Official Spirit of the Orlando Magic and will prominently feature Jackson’s acclaimed Branson Cognac and Le Chemin du Roi Champagne brands.
Magic Senior Vice President of Global Partnerships, J.T. McWalters, expressed enthusiasm about the partnership, stating, “The Magic are thrilled to team up with Sire Spirits and we welcome them to our partnership family. As two companies that are committed to excellence, we look forward to growing this partnership and connecting both of our brands in support of our local community.”
Key elements of this partnership involve the entitlement of the Branson Bar on the Terrace Level and the Sire Spirits SKYLOUNGE at the Kia Center. Additionally, Sire Spirits will be integrated into the Magic’s in-arena digital signage during all home games, accompanied by co-branded digital and social content.
Curtis “50 Cent” Jackson shared his excitement about the collaboration, stating, “I’m thrilled to bring Sire Spirits to the Orlando Magic team. I’m excited to spend more time in the Orlando market along with my G-Unity Foundation. We will do great things for the community.”
To kick off the partnership, Sire Spirits, and Jackson’s foundation, G-Unity, will join forces with the Magic on community initiatives in February. This includes a supporting partnership for the Magic’s Black Business Summit and active participation in the team’s Share the Magic program, providing game tickets to disadvantaged groups in the community. The G-Unity Foundation, established by Jackson in 2003, focuses on supporting programs that foster social and leadership skills in young people nationwide.
As a multi-talented musician and entrepreneur, Curtis “50 Cent” Jackson’s company, Sire Spirits, embodies attributes such as hard work, quality, and excellence. The brand has gained widespread recognition and is featured in top hotels, resorts, casinos, restaurants, nightclubs, bars, and numerous professional sports venues across the country. The partnership with the Orlando Magic signifies a dynamic collaboration between entertainment, sports, and community initiatives, promising to bring positive impact and unique experiences to fans and residents alike.