In an unexpected turn of events, NBA Commissioner Adam Silver recently revealed his enthusiasm for Kim Kardashian’s SKIMS Men‘s underwear collection following the announcement of a groundbreaking partnership between the NBA and the popular brand. This unexpected revelation came to light during a TMZ interview in the heart of New York City earlier this week.
During the interview, the 61-year-old commissioner didn’t hold back when discussing his newfound appreciation for SKIMS. In fact, Silver candidly admitted that he was already sporting a pair of SKIMS Men’s underwear as they spoke. He gave the product a resounding thumbs up, all while maintaining a sense of humor about the situation. “Although I’m not going to show you, I’m wearing them right now,” Silver informed TMZ. “I strongly recommend them to everyone.”
This amusing revelation sparked intrigue and curiosity, but it also underscored the NBA’s dedication to its latest partnership with SKIMS. Silver emphasized that the new collaboration would have a tangible impact on the game itself. He firmly believes that the enhanced comfort provided by SKIMS underwear will enable players to perform at their absolute best. “When guys are more comfortable, it makes them play better,” Silver added. “So yes, it’s going to have a direct impact on the game.”
Adam Silver isn’t the only one singing the praises of SKIMS. On a recent episode of “It Is What It Is,” the famous rapper Mase shared his experience wearing a SKIMS tank top. Mase revealed that the SKIMS tank top remarkably alleviated his rib pain, an unexpected endorsement of the brand’s comfort and quality. “I’m not gon’ lie, when I put the SKIMS tank top on, my ribs stopped hurting,” Mase remarked. “So shoutout to SKIMS. I wouldn’t wear-it-wear-it, but somebody sent it to me, and I wanted to see. It wasn’t the one-piece, it was just the tank top.”
However, not everyone in the entertainment world is equally enthused about this partnership. Mase’s co-host, Cam’ron, suggested that the NBA’s collaboration with Kim Kardashian’s brand may be an attempt to rival the celebrity attention that Taylor Swift has brought to the NFL through her association with Kansas City Chiefs tight end Travis Kelce.
This groundbreaking partnership between SKIMS and the NBA was officially announced on Monday. It extends to the NBA, WNBA, and USA Basketball, marking a significant milestone for both the fashion industry and the world of professional sports. SKIMS co-founder and creative director Kim Kardashian expressed her excitement in a statement, highlighting the collaboration as a testament to the brand’s “growing influence on culture.” She added, “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
This major development in the partnership came on the heels of the SKIMS Men’s campaign launch, which featured renowned athletes such as Shai Gilgeous-Alexander of the Oklahoma City Thunder, soccer superstar Neymar, and San Francisco 49ers star defensive lineman Nick Bosa. The campaign underscored the brand’s commitment to inclusivity and its desire to cater to athletes’ diverse needs.
Ultimately, SKIMS and the NBA are ushering in a new era where fashion, sport, and talent intersect. As the partnership takes center stage, it remains to be seen how this unique collaboration will shape the future of both the fashion and sports industries. With NBA Commissioner Adam Silver already embracing SKIMS, one thing is sure. This partnership is off to an intriguing start, and we can only anticipate the exciting developments yet to come.