Vince McMahon’s retirement from World Wrestling Entertainment didn’t last so long – but there’s a chance his property in WWE doesn’t last much longer, either.
When McMahon came back to the sports entertainment company, rumors began that McMahon was on a quest to sell it. One of its largest superstars says that WWE is a hot product if it is officially on sale.
Dwayne Johnson, who in the wrestling world may be better known as “The Rock”, gave his own pitch on the brand and why people should look into purchasing the entertainment company.
“I can tell you this: I can tell you that it’s an exciting brand. It’s a brand that I’ve been very fortunate enough to have tremendous success over the decades, and also for your viewers here who may not know, the lineage goes back multi-generational with the WWE,” the 10-time world champion said on CNBC on Tuesday.
“My grandfather wrestled for Vince McMahon Sr. in the ‘70s, my dad wrestled for Vince McMahon in the ’80s, and then I came along with my bad haircut and fanny pack, and I continued to wrestle for Vince as well. So we’ve seen tremendous success over the years. I think it’s a very attractive company, and I’m excited. I wish Vince and that company all the best.”
CNBC pointed out to Johnson that any prospective purchaser would likely have to leave McMahon in charge, a sentiment to which Johnson subscribed.
“I think with the world of professional wrestling and the world of WWE, it’s so unique,” he continued. “The fan base is very large and very passionate, and there’s nothing like the WWE. So I think, with the new owners, if there are new owners and acquirers who are gonna come in, I think that they have to share that same passion that Vince has for the company and for the world of pro wrestling, which isn’t always easy to do.
“In a company like this, it’s been so incredibly successful over the years, a sale, an acquisition could be very complicated. There’s that unique, added anchor to this, I believe, that Vince feels where you gotta find the right buyer who still has that passion and that love for this very unique world.”
WWE’s rights to Raw and SmackDown represent a significant source of revenue for WWE and will expire in 2024. McMahon sees this as a great time to sell.