The future of R&B is in safe hands with artists such as Shelana Azora on the rise. The promising R&B singer has just unveiled her latest single, “No Luv”, and it’s impressive to say the least. The track merges R&B with drill (AKA R&Drill) and arrives alongside a music video directed by Lauren McCollin. Both the song and visuals have a nostalgic ‘00s R&B feel, which will appeal to all fans of old-school R&B music.
When listening for the first time, Shelana’s knack for great melodies shines through immediately, as the track is incredibly infectious. Another notable feature of the song is Shelana’s storytelling abilities, with the track perfectly capturing Shelana’s experiences in the music industry so far.
Elaborating further on the story behind the song, Shelana says: “‘No Luv’ is an inspirational R&Drill track about my struggles of being in the music industry from age 17 and my journey of growth, failure, doubt and hope for the future. I wanted to tell my story and write a song that captured how I was feeling at the present moment.”
Stay connected with Shelana Azora via Instagram.