Earlier this year, Snoop Dogg purchased Death Row Records from MNRK, the NYC music company that acquired the label in 2013, according to Complex.
Although the terms of the catalog have not been disclosed, it was previously reported that Snoop’s acquisition will not include some of the most popular Death Row records: Dr. The Chronic or 2Pac’s All Eyez On Me and The Don Killuminati: The 7 Day Theory.
According to Billboard, The Pac projects are now owned by Amaru Entertainment and the Tupac Estate, while Dr. Dre’s only album, Death Row, is expected to return to him in 2023.
What were Death Row albums included in Snoop’s deal? According to the release, it now has complete control of its 1993 Doggystyle endeavor, his 1996 project, Tha Doggfather, along with several soundtracks, compilations, and recordings by artists such as Daz Dillinger, Lady of Rage, and Kurupt.
It’s also worth noting that Snoop’s albums, including the new BODR (Back on Death Row), are some of the best-selling albums under the Death Row banner.
In 2021, Doggystyle gained 169,000 units in album consumption activity; The Doggfather generated nearly 8,000 units, and BODR has moved approximately 10,000 units since it was released earlier this month.
Wack 100 was on Clubhouse; explain what buying Death Row means for him.
“He brought it like four months ago. Well, he got it in January or February or something like that. He can re-release here it goes. He [Snoop Dogg] owns death row as a name as a company and the catalog of what’s remaining so death row was making like $11 or 12 million a year residuals as a catalog,” said Wack 100.
“So, long story short, all of Dre’s masters returned to him this year. 2 Pac Estate won the lawsuit and went back to them. So, 85 percent of that 11-12 million was made through the Tupac and Dr. Dre catalog, so the label knew by the time Snoop came to buy it. It was going to go from 11-12 million to two million. So, they sold for 12. Great move for snoop because now he owns Death Row and his masters.”