UFC Champion Francis Ngannou will go down in history as the first UFC fighter to wear a watch during a UFC weigh-in; as he will be wearing a Jacob & Co Epix X Chrono watch. The official weigh-in will take place on Friday, January 21st prior to Ngannou’s championship bout against Ciryl Gane on Saturday, January 22nd at the Honda Center in Anaheim, CA.
The watch, the Epix X Chrono, which is an art in luxury craftsmanship and detail, has a retail value of $50,000. Ngannou will also sport the Epix X Chrono in an upcoming edition of ESPN the Magazine, which comes out late January. Historically, UFC weigh-ins are known for fighters doing everything in their power to show the lowest number possible on the scale, but Ngannou’s admiration for the Epic X Chrono outweighs this industry standard.
“At Jacob & Co., we are always looking for ways to push the envelope and differentiate ourselves,” said Benjamin Arabov, CEO of Jacob & Co. “Having Francis wear a Jacob & Co. watch to a weigh-in is something that’s never been done before. We are thrilled to see this historic moment come to fruition live.”
The Epic X Chrono is a collection defined by its unmistakable design, contemporary style and high-end watchmaking solutions. Every Epic X is a statement-piece: a bold combination of traditional and high-tech materials, exclusive and highly refined calibers, and a truly Epic aesthetic that is immediately recognizable and yet remarkably versatile. From sporty and rugged to precious and elegant, every Epic X is as striking as it is multifaceted.
For Jacob & Co., it will be the latest in a series of partnerships that include hyper sports car manufacturer Bugatti, Paramount Pictures, athletic greats such as Khabib Nurmagomedov and Lionel Messi, the hype lifestyle brand Supreme, among others. Jacob and Co. is proving to be a knockout in the fighting world, as Ngannou joins the ranks of MMA champion Conor McGregor in owning a one-of-a-kind wrist art piece.
About Jacob & Co.
“Inspired by the Impossible”
Founded by Jacob Arabo in 1986, Jacob & Co. creates revolutionary timepieces and exquisite jewelry that have captivated celebrities and notables from the watchmaking world and dazzled on fashion’s red carpets and cover shoots. With a unique talent for creating designs that are as innovative as they are spectacular, the company has grown into one of the most recognized luxury brands in timepieces and jewelry.
At the heart of the company is the passion, drive and creative force of Mr. Arabo. With a respect for traditional craftsmanship and artistry and an ability to envision and realize exquisite jewelry and unique timepieces, he makes the truly extraordinary a reality through the alchemy of edge and elegance.
For more information please visit: www.jacobandco.com