Apparently, according to ‘The Verge,’ a Facebook researcher shared some red flag numbers with his peers. Teen users of the U.S. Facebook app have decreased by 13% since 2019 and are expected to fall by 45%.
Over the next two years, they were resulting in a global decrease in daily users in the company’s most lucrative advertising market. Young adults aged 20 to 30 were expected to decrease by 4% during the same period. Even worse, the younger a user was, the less regularly, he got involved with the app. The message was clear: Facebook was rapidly falling behind with younger generations.
“Teens seek a way to connect with their friends, but don’t want to share with all their followers,” the company’s researchers wrote in one recent document. “They want to easily share with just the people that they trust so that they feel seen, accepted, and validated.”
At the same time, the growing popularity of Tik Tok has steadily increased among young people – a phenomenon that Facebook closely follows with its own research.
“Our products are still widely used by teens, but we face tough competition from the likes of Snapchat and TikTok,” Joe Osborne, a Facebook spokesperson, said in response to questions about the documents cited in this story. “All social media companies want teens to use their services. We are no different.”
Portland Trailblazers guard Damian Lillard has an idea that might help the Facebook and the Instagram platform.
“Instagram need to let people put a song on they page like old school my MySpace,” said Lillard.
For those of you that weren’t around for Myspace, it was the consider the King of social media in the early 2000s before Facebook, Instagram, Snapchat, and Tik Tok.
Myspace had everything. Blinged-out custom HTML pages. Music playlists. And of course, the famous “Top 8” friend list, according to nbclosangeles.com. Maybe a blast from the past can help bring the youth back to Instagram and Facebook. We will have to see.