Landon Buford
Current Music once again comes through for Fox Sports’ marketing team, this time with both a contagious custom theme song, to be broadcast all through April 2018 on the Fox Sports North Network, and the ability to perform it.
The client needed a unique subject tune “chant” for “All Together Now,” their umbrella campaign for all the sports happening in the North cordiality of the Minnesota Twins, Timberwolves, Wild, and United.
The verses required to relate to the region’s enthusiastic, faithful fans who are feeling additional positive thinking for their groups, particularly for the Timberwolves as they haven’t made a post-season run since the 2003-2004 season.
Other than that and asking a cheery beat with a tribal feel, the showcasing group cleared out the rest of the imaginative handle up to the skilled group at Current to compose and orchestrate the music.
Talking of ability, six entertainers from Current’s gifted group too tried out to perform the tune, with the pined for the spot going to Irish vocalist Colin Smith. Christian Salyer, Current Music’s Chief Inventive Officer, composed and Todd Andrew composed music and verses.
Current has become an established resource for commissioned music for the film, television, advertising, digital content and corporate communities. Current Music’s inventive division presently has different subject tunes on major arrange broadcasts, as well as sonic branding IDs, scores, tunes, spoofs and re-records in utilize all over the world.
“It’s great to have earned the trust of Fox Sports Marketing and be given so much freedom in creating the perfect custom piece in All Together Now”, said Current Music Founder and CEO, Maddie Madsen
About Current Music
Maddie Madsen, CEO, and Christian Salyer, CCO, have over 50 years of combined experience building music brands for Universal, Warner Chappell, Blazed Out Music and Ole. After producing over 300 albums of production music, they launched Current Music in 2013. The company has scored television series, national commercials, broadcast theme songs and penned pop songs for artists. Clients include Toyota, Wendy’s, KFC, Old Navy, Tom Ford, The Lakers, The Olympics, Disney Channel, Disney XD, Comcast, NBCUniversal, NBC Sports, CBS, The CW, ABC, Fox, Fox Sports, Showtime and Golf Channel. Find out more at http://www.currentmusic.com.
