Pepsi today unveiled its TV advertisement that will air during Super Bowl LII on Feb. 4. Titled “This Is the Pepsi,” the: 30 in-game advertisement takes fans through decades of the brand’s rich history in pop culture.
The spot is narrated by Jimmy Fallon, and as previously announced, includes a new take on the famous 1992 Pepsi Super Bowl ad starring Cindy Crawford — and this time, also her son Presley Gerber. The spot also features iconic celebrities of Pepsi’s past and present, including Britney Spears, Michael Jackson, Jeff Gordon, “Uncle Drew,” and a cameo from the famous DeLorean Time Machine from “Back to the Future.“
This ad marks the U.S. launch of Pepsi’s global, year-long creative campaign, “Pepsi Generations,” rolling out across the full Pepsi portfolio – Pepsi, Pepsi Zero Sugar, and Diet Pepsi. For 120 years, Pepsi has encouraged consumers to deliver fun, live out loud and enjoy life to the fullest. The Pepsi Generations campaign celebrates the best moments of our past, creates new iconic moments for today and lays the stage for an exciting future, allowing Pepsi to be the choice for decades to come. Pepsi Generations come to life at the point of purchase with the modified-time introduction of retro packaging as well as the return of the Pepsi Stuff loyalty program.
Fans can also look ahead to the Pepsi Super Bowl LII Halftime Show, headlined by global superstar Justin Timberlake, as well as a Pepsi Generations Live pop-up that will be at cultural moments across the U.S. Throughout the year, departing with the Super Bowl in Minneapolis. In the 10 minutes before the Pepsi Super Bowl LII Halftime Show, Jimmy will countdown to his friend Justin’s epic performance with an unforgettable lead-in.
PepsiCo (NASDAQ: PEP) products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.