Hyundai is using two of the highest-rated sporting events of the year to tease its Super Bowl LII marketing campaign. During the AFC and NFC Championship games this Sunday, Hyundai will run a teaser spot in both games to kick off another momentous Super Bowl effort.
The teaser spot, created by Hyundai’s agency of record, INNOCEAN USA, opens with an homage to Hyundai’s groundbreaking Operation: Better campaign, in which three overseas troops watched the game in custom-built, 360-degree immersive pods and were virtually reunited with their households, who were at the stadium. The piece then offers a hint at what’s to come this year, when Hyundai plans to surprise millions.
“Last year, we hit an emotional chord with audiences as we provided three heroes with an unforgettable experience and helped reunite them with their families,” said Dean Evans, CMO, Hyundai Motor America. “For this year, we thought, let’s do something bigger and celebrate millions of heroes who have helped a very important cause.”
The 30-second teaser will go once in both the AFC and NFC Championship games on Sunday, January 21. It will also be usable for viewing on Hyundai’s website and social media channels.
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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