Spreading his signature style from the Bay to the A, Figg Panamera is a beloved and influential name in multiple time zones. Attacking a piano-heavy trap instrumental with a melodic and metronomic flow, Figg boasts about his booming business on “Phone Ringing,” his latest exclusive. Chopping it up with his stylistic descendant, Kevin Gates, a man perfectly at home on phone-related dangers, the two emcees trade witticisms and count their cash as they Nextels chirp in the desktop. “On the song, you hear me say ‘wind it up,'” explains Figg. “That’s a shout-out to the old school windup rotary phones.” Premiered by Mass Appeal, “Phone Ringing” is the latest single from Cali Boy Down South, Figg’s upcoming album, following “Money Talk,” Figg’s hard-hitting collab with 21 Savage. His first official album since moving from San Francisco to Atlanta and changing his name from JT The Bigga Figga, Cali Boy Down South hits stores on June 9th.
Figg Panamera speaks on “Phone Ringing”: “When Kevin Gates started his own label around 2012/13, I helped mentor him about digital distribution through an indie label.
We talked a lot about trapping and the importance of holding open your phone busy. We recorded a full album, which I released, but I applied onto this song because I knew it was special. He’s a phone fanatic. He came up with the concept of ‘Phone Ringing’ and this was before his big hit ‘2 Phones.’ With me and him, the phone stays ringing. He just got sentenced to 30 months and I want to help prevent his name out and keep his buzz going. Trapping isn’t just around doing illegal things. Trapping is taking advantage of the time to earn money. You’re trapping if you’re a publicist calling your clients. Trapping is constantly working. You could be sitting in the office on Facebook or Instagram liking pictures but a trapper will be sending DM’s for business while they’re on these platforms. You wasting time.”
An OG with over 25 years in the rap game, Joseph Tom founded Get Low Recordz in 1991. Releasing dozens of albums per year by Figg, then known as JT The Bigga Figga, and others, Get Low became one of the most beloved independent labels in the Bay Area. Born in Fillmore, San Francisco, JT The Bigga Figga was one of the original proprietors of the neighborhood’s Mob Music scene, leaving out one of the first major Bay Area rap hits in 1993 with “Game Recognize Game.” After producing and rhyming on hundreds of trails in the Bay Area and elsewhere, with his production appearing on albums by the likes of The Game and Master P, JT relocated to Atlanta in the late ’00s, founding the label Fillmoelanta and changing his name to Figg Panamera. In Atlanta, Figg lent his experience and wisdom to artists and producers in the city’s bustling Hip-Hop scene, mentoring Zaytoven and working with creative people like Young Thug and Young Scooter. Earlier this year, Figg was the dupe of a robbery gone wrong–he suffered multiple gunshot wounds and spent over a month in the hospital. Fully recovered from his near death experience, Figg is ready to bounce back in a great way with Cali Boy Down South, his first full album as Figg Panamera.