A Bay Area transplant who became an influential figure in the Atlanta trap scene, Figg Panamera, at one time known as JT The Bigga Figga, is an established OG and a respected businessman. Flashing a melodic and powerful flow over a swirling piano-led beat from Cassius Jay, Figg shares his secrets for success alongside Kevin Gates on “Phone Ringing.” The television, premiered today by VIBE, finds the two southern rap impresarios rendered in 3D, video-game style animation. Inspired by the Grand Theft Auto series, the video finds the rappers’ digital avatars packing heat, melting from the police, dancing in bands, and riding in the game’s finest sports cars. A highlight from Figg’s Cali Boy Down South, “Phone Ringing” is an infectious slice of the anthemic trap, and an excellent representation of Figg’s combination of Bay Area and ATL sensibilities. “Phone Ringing” is the second visual released off Cali Boy Down South, following the FADER-premiered “Money Talk,” which features a guest spot from 21 Savage.
“My Philly partner hooked it up to me and the GTAV Skit Boyz,” Figg Panamera explained to VIBE. “Kevin Gates got sentenced to 30 months, I want to help keep his name out and keep his buzz going… When Kevin Gates started his own label around 2012/13, I helped mentor him about digital distribution and running an indie label. We talked a lot about trapping and the importance of keeping your phone busy. He’s a phone fanatic. He came up with the concept of ‘Phone Ringing’ and this was before his big hit ‘2 Phones.’ With me and him, the phone stays ringing.”